If SoundCloud Disappears, What Happens to Its Music Culture? - NYTimes.com

More on the doom of SoundCloud…

At least the article ends with a little bit of hope.

If SoundCloud Disappears, What Happens to Its Music Culture? - NYTimes.com:

SoundCloud’s fan base may soon learn this lesson the hard way. The service’s founder, Alexander Ljung, declined to be interviewed for this column, but after Chance the Rapper tweeted about his interest in saving SoundCloud, the men talked on the phone, which Chance reported was ‘‘very fruitful.’’ Ljung agreed, tweeting that for now, SoundCloud was ‘‘here to stay.’’ Whether SoundCloud can last another 10 years remains to be seen. But the moral of its struggle is clear: As digital culture becomes more tied to the success of the platforms where it flourishes, there is always a risk of it disappearing forever.