Reflections on the iPhone X Apple Event

On Tuesday, Apple announced the Apple Watch Series 3, Apple TV 4K, iPhone 8, and iPhone X. 

Here are some quick takeaways from the event…

Apple Watch

In my opinion, this was the best part of the presentation. Definitely selling my Nike Series 2 to buy this. Can’t wait to have full access to my notifications and Apple Music while on the run. Combine this with AirPods in my ears and I can walk out of my house with nothing in my pockets, remain fully connected if I wish, work out, run errands, and even make purchases with Apple Pay.

Apple TV 4K

Disappointing. Well, sort of. I was hoping for some more software updates, but it is cool that they are upgrading everyone’s existing iTunes TV and Movies to 4K for free.

The highlight of this part of the presentation was definitely the demo of the game Sky. These are the developers behind two of my favorite games of all time: Flower, and Journey. There games are simple, elegant, profound, and insanely accessible to the non-gaming public. I can’t wait to see what they do with such a straightforward platform as the Apple TV. 

iPhone 8

Nicely done story here. Apple needed to make the iPhone 8 seem like a compelling update to the 7 so that people would buy it in volume, making their shipment of the iPhone X more manageable. iPhone X is rumored to be highly supply constrained. I think Apple did the best job they could at telling this story. But unfortunately, I don’t think it was good enough to keep most people from waiting for the X. If there was no X, I totally would buy this phone though. The new glass back looks slick! 

iPhone X

Because 7 ate 9? Not crazy about the name. iPhone Pro would have been better. Who cares. I am buying this phone.


This looks really cool. Seems like something that could have existed before now. But what do I know?