Not long ago, SoundCloud was one of the fastest-growing and most influential players in the streaming business. Now it is shrinking, and faces an uncertain future in the rapidly consolidating online music market.
On Thursday, SoundCloud announced that it was laying off 173 employees, about 40 percent of its work force. The company will also close its offices in London and San Francisco, concentrating its business in Berlin and New York.
Note: this article is a couple of weeks old now.
SoundCloud is a brilliant service, essential for new and upcoming artists to be discovered, and perfectly applicable in a music education setting for sharing projects. It is great for hundreds of other things too, including podcasting, though my own is not hosted there. I am not sure what the solution for SoundCloud is but I would hate to see them go. If they do, I would be curious if someone could think up a more disruptive and pervasive model for an audio based social media platform.